What is user experience?
User experience (UX) refers to the quality of experience a user has when interacting with a web interface, mobile application, or SaaS. It seeks to optimise and improve the users’ search for information, fully meeting their individual usability needs.
Why is it important?
UX Design is a core part of your digital product’s development. It goes without saying that satisfied users will most likely become loyal converted users, and without good UX they can be left frustrated and bitter about your product.