What is user experience research?
User experience research is a methodic study of your target users, their behaviours and needs. This deep dive allows us to understand how they interact with a product and understand the issues they face. UX research includes usability studies, user interviews and focus groups.
Why is it important?
With UX research, we shift our perspective, uncover your users' problems and motivations, and translate them into opportunities for improvement. This process reveals valuable information which will later guide our design process.