A consumer-facing product connecting office providers and office seekers.
The Setting team, their products, their users.
Setting is an office marketplace that supplies startups and fast-growing businesses with subscription leases for customised offices across Germany. The marketplace lists both Setting’s “boutique offices” as private, fully furnished offices with flexible rental options - as well as third party listings to connect office providers with office seekers.
Over the past year, we've supported the setting team in optimising the UX/UI of their digital products, from identifying major user pain points in user journey mapping workshops to building a fully-featured MVP for their user account tool.
The main challenges Setting was facing.
Fully managed, sublet and traditional leases - Setting covers it all, so its B2B audience comes with different needs, expectations and biases in the office rental market, not to mention the need to consolidate Setting's position and message in a rapidly changing market.
The current marketplace and its account area had to serve office seekers, tenants looking to sublet and landlords, but also integrate with Setting's sales process and align with internal systems.
The complexity of the business model made it difficult to connect all these users in an intelligent and effective way, and the Setting product team asked us for additional help and guidance to improve their overall user experience.
Our collaboration with the Setting product team.
We joined the Setting product team of developers, PM and UX writer and started with the most important task of understanding each user, mapping their journey through the current product and empathising with their pain points.
Together we prioritised our backlog to tackle the UX low-hanging fruit first (high pain/low effort tasks) and gradually worked our way through the higher effort tasks. Amongst other things, we've worked on developing an email automation system, adapting the onboarding funnel to each listing scenario, introducing features to allow third parties to connect within 48 hours, and building an MVP to group all key information for all user types in the customer account area.
Implemented processes and solutions.
The UX solutions brought in by our team aim to streamline Setting's heavy operational workload by transforming manual tasks into digitally automated processes. Our timely bi-weekly check-ins helped the team to prioritise and stay on track. In addition to the hands-on design work, our experts supported the management team with UX consulting and the implementation of structured cross-functional communication.
Throughout our collaboration, we maintained open communication and created genuine accountability within the team to achieve common goals.
Let’s discuss your product needs
Book a call to Linn, our founder and UX / UI expert of over ten years, and learn how brightside Studio can provide efficient and flexible solutions to your design challenges.
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